With Coda's roster merging into Paradigm's, the agency now also handles international representation outside North America for Bon Iver, Ellie Goulding, FKA Twigs, Lewis Capaldi, Liam Payne, Mark Ronson, Pusha T, Rag'N'Bone Man, Rita Ora, Robyn and Take That. Paradigm's roster of globally-represented music artists includes Halsey, Imagine Dragons, Janet Jackson, Billie Eilish, Kacey Musgraves, Tiësto, Liam Gallagher, Missy Elliott, Shawn Mendes, Sia, Normani, Zedd, Kenny Chesney, Jess Glynne, Above & Beyond, Machine Gun Kelly, Disclosure, Years & Years, Charli XCX, Estate of Johnny Cash, Bastille and Louis Tomlinson. With this larger Paradigm platform, we can span the globe without losing our personality, ambition, individualism and innovative approach." Merging with Paradigm enables us to evolve and challenge a very dynamic marketplace. Schroeder said: "We are A&R leaders, building creative plans for our clients in an industry that is in a constant state of change.
"We have achieved the impossible: we found some Americans that we actually get along with," joked Hardee. Coda established the sports agency Coda Independent Sports last year. Prior to becoming one agency, Paradigm and Coda shared more than 500 clients. Paradigm first acquired a stake in Coda in early 2014. Coda Agency has merged into US giant Paradigm following a five-year partnership.Ĭoda partners Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone will continue to lead the London office under the Paradigm name.
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