Writers and artists who created novelizations of some of Disney’s most important franchises say the entertainment giant has stiffed them of royalties.
“It is still one of the most recognizable symbols in the world.”īusiness Column: Disney allegedly has cheated hundreds of writers out of pay for Star Wars and other properties “Is the Mickey Mouse brand as significant today as it was 50 years ago? No,” said Daniel Binns, a branding expert and chief executive for North America at the brand consulting firm Interbrand. Today’s Disney watcher might ask: Who still cares about Mickey Mouse? Has the character that launched a global media brand been upstaged by Yoda, R2-D2, Elsa, Stitch, Buzz Lightyear and Iron Man?
The tussle puts a spotlight on the significance of Mickey Mouse - financial and sentimental - amid Disney’s growing slate of intellectual properties, which includes enduring characters from the “Star Wars,” Marvel and Pixar franchises. “No more handouts for woke corporations,” Hawley, also a constitutional lawyer, wrote on Twitter.ĭisney representatives have declined to comment on the subject. Josh Hawley (R-Mo.) went a step further, saying he plans to introduce legislation to strip Disney of the copyright protections this year.
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